As a Senior Front-End Developer, I led front-end implementation on Yoto's various websites, an interactive e-commerce platform for Yoto’s audio players and content cards for children. Built on Shopify, I developed custom, responsive templates and components tailored to the brand’s playful and accessible design system. My work focused on enhancing product discovery, streamlining the checkout experience, and ensuring high performance across devices. I also collaborated cross-functionally with designers and stakeholders to deliver pixel-perfect, scalable solutions within Shopify’s theme architecture.