Yoto

Project overview

As a Senior Front-End Developer, I led front-end implementation across Yoto's websites — an interactive e-commerce platform selling the brand's audio players and content cards for children. Built on Shopify, I developed custom, responsive templates and components tailored to the brand's playful and accessible design system. My work focused on enhancing product discovery, streamlining the checkout experience, and ensuring high performance across devices. I also collaborated cross-functionally with designers and stakeholders to deliver pixel-perfect, scalable solutions within Shopify's theme architecture.

Impact

The result was a fast, accessible, and on-brand storefront that made it easier for families to discover and buy Yoto's products — delivered as scalable, maintainable Shopify templates the team could keep building on.